Both brands are dedicated to elevating the fan experience by combining the excitement of world-class racing with the renowned sense of humour of KitKat and tradition of sharing breaks. More details on the new partnership will be released in due course.
Emily Prazer, Chief Commercial Officer at Formula 1, said: “We’re delighted to have such a universally recognised and fun brand as KitKat joining us as a partner. They’re universally loved and we can’t wait to see the fantastic experiences they’ll be bringing to our fans at the track and the new audiences they’ll introduce to the sport.”
Bernard Meunier, Head of Strategic Business Units and Marketing and Sales at Nestlé, said: “Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially among younger audiences. With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break.
“We’re excited to bring our signature sense of fun to this thrilling sport and to create memorable experiences for fans around the world.”