For the first time in its long and illustrious history, Formula 1 will host a season launch event in London to kickstart the 2025 campaign. Here’s your one-stop shop as to what you can expect…
A season launch event you say? Okay, you’ve piqued my interest. What’s this all about?
Traditionally, Formula 1 teams host individual car launches to announce their project for the coming season. These can be anything from a bespoke event either at their factory or a grander location, or a simple and efficient digital launch across their own channels.
But for 2025, Formula 1 is bringing all 10 teams – Alpine, Aston Martin, Ferrari, Haas, McLaren, Mercedes, RB, Red Bull, Sauber and Williams – together for one huge launch spectacular.
READ MORE: F1 confirms plans for first ever season launch event at London’s The O2 in 2025
Oh, I like it. But why now?
I’m glad you asked! Next year Formula 1 celebrates its 75th anniversary – and so it seemed like a good opportunity to do something different and mark this very special occasion.